the "C&D Light Industry and Their Coffee Friends" Industry Ecosystem Exhibition and the 2024 Coffee Industry Roundtable

"C&D Light Industry and Their Coffee Friends" 2024 Coffee Industry Roundtable © C&D Light Industry

The industry exhibition© C&D Light Industry

On November 22, the "C&D Light Industry and Their Coffee Friends" Industry Ecosystem Exhibition and the 2024 Coffee Industry Roundtable were held in Xiamen. Gathering numerous leading enterprises from upstream and downstream of the coffee industry as well as the beverage sector, the event aimed to build a platform for efficient communication and in-depth cooperation, driving collaborative innovation and value enhancement across the entire coffee industry chain. C&D Light Industry joined hands with its coffee friends for ecological co-construction, resource sharing, and value co-creation.

Ribbon-cutting ceremony at the Coffee Industry Expo © C&D Light Industry

The "C&D Light Industry and Their Coffee Friends" Industry Ecosystem Exhibition made a brilliant debut at the 2024 Xiamen International Coffee Industry Expo. C&D Light Industry united 13 industry leaders from various segments including raw materials, roasting, extraction, equipment, and training, creating a 1,500-square-meter coffee industry ecosystem exhibition and building a comprehensive exhibition and sales platform for the entire coffee industry.

Friends of C&D Light Industry

© C&D Light Industry

At the opening ceremony of the coffee exhibition, C&D Light Industry signed strategic memorandums for green coffee beans with NKG Shanghai, Ecom Shanghai, Sucafina (Yunnan), and Selecbeans Shanghai respectively. Fully leveraging C&D Light Industry's supply chain resource integration capabilities and strong market network advantages, these agreements further deepen bilateral cooperation, improve the operational efficiency of the coffee industry supply chain, and promote the high-quality development of the coffee industry.

C&D Light Industry signs strategic cooperation MOUs for green coffee beans with NKG Shanghai, Ecom, Sucafina (Yunnan), and Selecbeans

At the exhibition, coffee partners presented cutting-edge coffee production processes, high-quality raw materials, advanced equipment, and hit products, showcasing the industry's latest developments in product R&D, technological upgrades, and service innovation. From the origins of world coffee to the serving of a single cup, every coffee friend visiting the exhibition was able to immersively experience the charm of the entire coffee industry chain.

On the afternoon of November 22, the "2024 Coffee Industry Roundtable," initiated by C&D Light Industry, was held at the C&D International Building. The meeting featured thematic speeches and in-depth discussions on multi-dimensional hot topics such as consumer insights, industry trends, technological innovation, financial empowerment, and sustainable development, exploring the path of coffee development with a posture of ecological co-advancement.

2024 Coffee Industry Roundtable, hosted by C&D Light Industry © C&D Light Industry

2024 Coffee Industry Roundtable, hosted by C&D Light Industry© C&D Light Industry

Wang Zhibing, Deputy General Manager of C&D Inc., General Manager of the Consumer Goods Group, and Chairman of C&D Light Industry, extended a warm welcome to the attending guests. He stated that C&D Light Industry aspires to become a leader and builder of this industry ecosystem. He also expressed the hope to forge this industry roundtable into a high-quality, open, and sustainable exchange platform to promote connection and resource sharing among upstream, midstream, and downstream partners, jointly driving the high-quality development of China's coffee industry.

Chen Pu, Investment Director at BA Capital, utilized massive data to deeply analyze key shifts in the coffee consumer market, exploring the core driving factors behind industry changes and potential future development directions.

Gu Xunding, Vice President of the Food and Beverage Industry at CITIC Securities, interpreted the development trends of China's food and beverage industry and revealed potential opportunities amid the scale growth and structural upgrading of the coffee consumer market.

Guo Kaiqi from C&D Light Industry interpreted the global green coffee bean production and sales balance sheet from an industry perspective, detailing major supply changes, major demand changes, and key dynamics in core producing areas. She also stated that C&D Light Industry will root itself in the industry alongside partners to navigate through economic cycles.

Yang Lei from Sucafina Coffee (Yunnan), starting from the coffee industry's needs for quality improvement, efficiency optimization, cost control, and sustainable development, shared innovative technological practices in key upstream segments using practical case studies.

Emily, General Manager of NKG Shanghai, deeply analyzed the strategic position and regional potential of the Chinese coffee market globally. As China gradually becomes an important hub for green coffee beans in the Asia-Pacific region, this development brings new opportunities to the industry while also raising higher requirements for logistics efficiency, quality standards, and sustainability.

Li Zhi, General Manager of the Futures Management Department of C&D Inc., combining C&D's exploration and practice in the futures market, comprehensively explained how futures tools can empower the spot market. He highlighted their core role in risk management and supply chain optimization, providing inspiration for coffee enterprises to unearth differentiated competitive advantages.

On-site, seven representatives from C&D Light Industry, Modousi, Dazheng Group, NKG, Ecom, and Sucafina engaged in in-depth dialogues around the two major themes of consumption and industry. The guests explained profound theories in simple terms, discussing everything from how to cope with futures market fluctuations to ideas and methodologies for enterprise overseas expansion. With vision and insight, they provided new ideas and strategies for the sustained growth and international development of the coffee industry.

As a deep cultivator of supply chain operations in the consumer goods sector, C&D Light Industry has established deep business relationships with more than 110 countries and regions. The company will fully leverage its advantages in international trade, supply chain integration, and market operations to continuously empower upstream and downstream enterprises in the coffee industry, joining hands to explore the international market.

In the wave of globalization, C&D Light Industry not only focuses on the intensive cultivation of the industrial chain but is also committed to becoming a crucial bridge connecting the industry and serving the globe. Together with more friends, the company actively explores opportunities in the global market, charting a path of value co-creation. By supporting the development of the global coffee industry and ensuring the stability of the industrial supply chain, C&D Light Industry uses a cup of coffee to make friends with the world and let more people live a better quality of life.